Monday, October 6, 2014

Space of the Week - Aitor Throup's Creative Studio

As I am continuing to delve into the design industry and what it has to offer, I am recognizing that I am continually, as of late, greatly inspired by minimal design and modern aesthetics. While I was recently relaxing in my all-white (way too comfortable) cloud of a bed, I was perusing the internet attempting to continue to broaden my horizons in terms of the design world, whether that may be fashion related or design/architecture. I think it is so important to dedicate a part of each and everyday to a passion of yours and take that time to really discover yourself and what makes you happy - it also feeds your desire to move forward with your passions and within your field of choice. As I was clicking from one page to another, I stumbled upon a new, unfamiliar brand, which immediately caught my eye called Aitor Throup. Aitor Throup's creative studio is located in the bustling city of London. Interestingly, the studio is divided into two separate areas with the first focusing on B&O PLAY's most coveted speakers, while the other space focuses on men's fashion (both two of Throup's passions). Both spaces take on the responsibility of infusing classic design elements with minimalistic aesthetics, while sticking to the brand's heritage and focusing on overall quality construction. Aitor's creative studio almost takes on the feeling of a house-like environment, which two young designers by the names of Ashley and Mary-Kate Olsen recently did with their brand The Row - they refurbished a modern home and turned it into a retail space, which created a unique aesthetic and promoted an overall personable nature. 

As a future young designer, my focus would like to be on retail/commercial spaces as it fuses together two of my passions - interior design/interior architecture and clothing. The reason I was gravitating toward Throup's creative studio is that he not only embraces the exact aesthetic I admire, but combines two of his favourite passions into one overly dynamic space, which interestingly works. I admire his courage and overall bravery to take two things he genuinely cares for and fuses them together to create a beautiful, extremely meaningful setting. Focusing on the design elements, the way the space embraces space, meaning Throup was not afraid to leave empty areas and let the environment speak for itself, much like a blank space on a canvas. Rustic, reclaimed wood flooring combined with stark white walls and minimal furnishings and accessories - you can imagine how much I was lusting over this environment. I also love how Aitor Throup approached the environment with a rather innovative manner - he designed the store to be more museum or 'gallery-esque' as opposed to a typical retail space. The clothing is individually hung and displayed creating an illusion that each piece is one-of-a-kind, which further promotes the luxurious appeal of the brand and environment. 

So, for my readers interested in design (or even possibly a few male readers interested in fashion) take a look and see for yourself! 








Images provided by Highsnobiety.com

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